Having developed this distinctive Gin using botanicals local to his home in the Noto peninsula in Japan, Yuki, the enigmatic founder was so passionate about his product that he wasn’t looking to sell it just in his home country, but simultaneously launch it 6,000 miles away, in the UK, into an established and highly competitive Gin market – where he knew there was demand for uniquely flavoured Gins.

Always ready for a challenge, we loved bringing Noto Gin to life.

The unique and intriguing rectangular bottle shape combined with a clean and simple brand identity along with crafted packaging design that reflects the provenance and authenticity of this unique Gin, will ensure that this product appeals seamlessly to consumers in both countries.

“From the first design concepts, I could see how fantastic my product was going to look. The carefully crafted design has produced a gorgeously artistic bottle which does an incredible job of enhancing the quality of the overall package. It is the magic of art, indeed.” Yukimasa Matsuda. Founder

Working with start-ups offers a unique chance to measure the real impact that design has on consumers. When there is no, or very little other marketing activity going on, everything rides on the power of the packaging design.

And for Noto? The power of the packaging design was more than 600 bottles sold in the first two weeks, with very few people having even tried the Gin!

This is just the beginning for Noto Gin. Follow their journey on Instagram @noto.gin