Kommigraphics – Chrysi Vidra
“Domaine Glinavos’ objective was to reposition its well known aged Tsipouro “Grand Reserve” with a new brand name – Chrysi Vidra (Golden Otter), inspired by the concern of the owner for the near extinction of the species of the small animal which, until a few years ago, found refuge in the wetland of Ioannina.
Its singular distinctive taste, due to the two-year aging of the extract in oak barrels, as well as its intense bronze color, is embraced by the label design aiming at communicating the nostalgia and formality of a document such as an old newspaper – announcing the disappearance of an important person.
Meanwhile, the printing technology accompanying the label delivers the appropriate value and seriousness suited to the particular product.
CREDIT
- Agency/Creative: Kommigraphics
- Article Title: Nostalgic Brand Design for Tsipouro is a Pomace Aged Oaked Brandy from Greece
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: Greece
- Market Region: Europe
- Format: Bottle
- Substrate: Glass
