Strømme Throndsen Design – Min Boazu Reindeer Meat Packaging and Branding

“Min Boazu is a Sami-owned company in Karasjok, Norway, that specialises in quality reindeer meats. Although it was established in 2016 it continues in the traditions of its location, a slaughterhouse that dates back to 1932. Min Boazu reindeer are free to graze on open land all year round, and are the product of mindful husbandry and sustainable farms.

Drawing on the company’s Sami heritage and associated visual culture, we developed a striking and bold design unique to the category. A distinct tapestry of text and iconography. An expression of enduring traditions, craft and the honouring of the land.

The colour palette, a combination of deep blue and contrasting white and bronze finish, emphasises each detail and alludes to the unending night of northern Norway’s winters, the endless light and purity of its summer and of superior product quality. The result is a design full of history and culture references implemented in a simple yet powerful way.”