Northcross Irish Whiskey is crafted and matured in Ireland at the Great Northern Distillery, a distillery founded in 2015 by Irish whiskey legend John Teeling. With access to the purest water from the nearby Mountains, the distillery sits near the picturesque shores of the Castletown River in the seaside town of Dundalk. Featuring a siren mermaid gold-foiled emblem, the identity is unmistakably Irish to tell the brand’s authentic origin story, making this brand ready to compete with the Irish Whiskey heavy-hitters on shelf in North America and beyond.
CREDIT
- Agency/Creative: Pavement Design, LLC
- Article Title: Northcross Irish Whiskey Pays Homage to It’s Roots
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Oakland
- Market Region: North America
- Project Deliverables: Brand Identity, Branding, Illustration, Packaging Design
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: northcross, whiskey, branding, ireland, packaging, packaging design, pavement
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Credits:
Creative Director: Michael Hester
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
