Evolving Apes is on a mission to inspire people to embrace natural supplements as an essential part of their daily lives. Guided by a commitment to quality, the brand carefully sources the finest ingredients from around the globe. Each product is thoughtfully crafted to combine the timeless wisdom of traditional remedies with the cutting-edge insights of modern science, all designed to support holistic health and well-being.
In a space often dominated by clinical and sterile branding, Evolving Apes takes a refreshingly different approach—infusing health and wellness with boldness, vibrancy, and a sense of fun. Central to this vision is the brand’s playful mascot, featured prominently in its logo. The mascot isn’t just a symbol; it’s an integral part of the packaging, coming to life in unique and imaginative ways for each product.
Every packaging design cleverly spins the mascot to highlight the product’s unique selling point (USP), whether it’s energy-boosting, stress-relieving, or immunity-enhancing. For instance, the mascot might appear lifting weights on a protein-rich supplement or basking in the glow of a radiant sun for a product that boosts vitality. These designs not only make the products visually captivating but also communicate their benefits in a clear and engaging manner.
By weaving creativity into its identity, Evolving Apes builds intrigue, approachability, and trust. It’s more than just a brand; it’s an invitation to a healthier lifestyle, delivered with a smile and a playful wink.
CREDIT
- Agency/Creative: Norma Rodricks
- Article Title: Norma Rodricks Creates Evolving Apes Natural Supplements Packaging Design
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: India
- Agency/Creative City: Mumbai
- Market Region: Asia
- Project Deliverables: Illustration, Label Design, Logo Design, Packaging Design
- Format: Bottle, Box
- Industry: Health Care
- Keywords: Supplements, vitamins, nutraceuticals, healthy, packaging, logo design, visual identity
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Credits:
Graphic Designer: Norma Rodricks
Client: Evolving Apes