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Nomad Philosophy in Search of the Best Ingredients, an Adventure of Brewing Happiness

Nomad Philosophy in Search of the Best Ingredients, an Adventure of Brewing Happiness

Montalbán Estudio – Golden Promise Beer

“When Pilar and Alexander told us about their passion for beer, their nomad philosophy in search of the best ingredients and their Aragonese and North American roots, we saw that they really meant business. They were so serious about their plan that we thought that their most frequently used hop, called golden promise, was a perfect definition for them. Once we had the name, a serious beer brand started to take shape. Staying far from the worn-out market of craft beer, we thought about Golden Promise as a long term project, with a ecognisable visual code related to their branding. The logo, with a typically industrial American typefont printed in gold, and the simple emblem in the shape of a hop create a memorable visual code. Also the engravings of explorers, settlers and miners give a context to the beer tradition and its adventurous spirit connects with those who are always looking for the taste of happiness.”

CREDIT

  • Design Agency: Montalbán Estudio
  • Organisation/Project Type: Agency Commercial / Published
  • Article Title: Nomad Philosophy in Search of the Best Ingredients, an Adventure of Brewing Happiness
  • Brand / Project Name: Golden Promise Beer
  • Project Type: Consumer Brand Creation, Corporate Brand Creation
  • Strategic Deliverables: Consumer Brand Naming, Consumer Product Naming, Corporate Brand Naming
  • Design Deliverables: Consumer Brand Identity, Consumer Brand Guidelines, Consumer Graphic Packaging Design, Consumer Brand Advertising
  • Location: Spain
  • Market Country: Spain
  • Market Region: Global
  • Product Category: Beer & Cider
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass

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