In Chinese culture, the number 8 symbolizes luck and harmony, with its two halves held in perfect symmetry both vertically and horizontally. Inspired by their heritage, No. 8 Health chose to honor their roots and reflect their beliefs that mental wellness is grounded in bringing the body and mind into balance when creating these products. No. 8 believes in the power of nootropics and mindful practices to help everyone live a balanced, harmonious life. To capture this spirit, an illustrative numeral 8 logo was created to serve as the centerpiece for the brand. Featuring botanical elements and amplitude lines, the mark visualizes the benefits that nootropic supplements can bring to a healthy and mindful lifestyle. Clean packaging featuring powder-coated glass jars emblazoned with an embossed logo lend a sophisticated feel to this upscale brand.
CREDIT
- Agency/Creative: Pavement
- Article Title: No. 8 Nootropics Packaging Design by Pavement
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Oakland
- Market Region: North America
- Project Deliverables: Brand Identity, Branding, Identity System, Logo Design, Packaging Design, Structural Design
- Format: Jar
- Substrate: Glass, Glass Bottle, Glass Jar
- Industry: Health Care
- Keywords: nootropics, personal care, branding, packaging, pavement, identity
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Credits:
Creative Director: Michael Hester
