TerraCosta, a brand that produces almond butter and granola using the best ingredients from the Mediterranean, approached Nitid Studio with a unique challenge: they wanted to communicate the origin of their products from the Spanish Mediterranean region while also appearing modern and appealing to a global audience.

Nitid Studio, tasked with meeting this challenge, conducted extensive research to identify the key elements that would connect the Spanish Mediterranean with the minds of consumers in the US market. The research revealed that the blue color associated with the region’s sea and sky, along with the yellow color representing the sun and beaches, were highly evocative and could be leveraged to create a unique brand identity.

Based on this insight, the agency developed a comprehensive brand strategy that highlighted the unique qualities of TerraCosta’s ingredients and positioned them as a healthier and more flavorful option. The design team incorporated a blue and yellow color palette and Mediterranean-inspired patterns to create a modern yet timeless look that embodied the brand’s essence.

The final packaging featured a sophisticated yet approachable design, using matte finishes and bold typography to showcase the brand’s natural and wholesome products. The approach was designed to evoke the natural beauty of the Spanish Mediterranean while also appealing to the modern sensibilities of the target audience.

The branding effort was successful in communicating TerraCosta’s values and unique qualities to the US market. The packaging design evoked a sense of the Mediterranean region’s natural beauty, while the use of bold typography and a modern color palette ensured that the brand remained relevant and appealing to a global audience.

The success of TerraCosta’s branding effort highlights the importance of a comprehensive brand strategy that takes into account the unique qualities of a product and the desires of the target audience. By leveraging the natural beauty and cultural identity of the Spanish Mediterranean, TerraCosta was able to create a brand identity that resonated with consumers in the US market and beyond.