• Project

  • Region

  • Industry

NHN Design Crafts Bold Visual Identity for IDM Gallery

NHN Design Crafts Bold Visual Identity for IDM Gallery

The IDM Gallery specializes in contemporary art collections from Korean and international artists. The goal of this project was to craft a visual identity system that effectively communicates the organization’s deep passion for exhibiting contemporary art. The corporate identity logo has been crafted with custom fonts that are bold and geometric to capture the essence of modern and contemporary.

Drawing inspiration from cubism, a movement in modern art known for deconstructing objects into geometric shapes, abstract and diverse geometric elements such as circles, triangles, lines, and rectangles were meticulously developed and integrated into the identity design. These visuals serve to underscore the gallery’s dedication to innovative contemporary and abstract art, while also conveying a sense of dynamism and motion.

To delve deeper into the symbolism, each color was carefully chosen to evoke specific emotions and associations. Red symbolizes passion, energy, and creativity, reflecting the vibrant spirit of the gallery’s artistic endeavors. Ivory brings a sense of sophistication and elegance, representing the timeless beauty inherent in art. Blue conveys tranquility and depth, inviting viewers to explore the depths of artistic expression. Mint adds a refreshing and modern touch, signaling the gallery’s commitment to staying at the forefront of contemporary art trends.

Incorporating brush stroke textures inspired by painting further enhances the visual language, evoking spontaneity and artistic expression. By seamlessly blending painting textures and abstract geometric shapes into the visuals, the identity system creates a contemporary and artistic experience for viewers.

In essence, IDM Gallery’s identity system focuses on the celebration of the boundless creativity and innovation that defines contemporary art while conveying the gallery’s unwavering commitment to providing a dynamic platform for artists to showcase their bold and visionary works, both locally and globally.
Embodying a spirit of constant evolution and exploration, the IDM Gallery’s visual identity invites viewers to immerse themselves in the vibrant world of contemporary art.

CREDIT

  • Agency/Creative: NHN Design
  • Article Title: NHN Design Crafts Bold Visual Identity for IDM Gallery
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: United States
  • Agency/Creative City: West Desmoines
  • Market Region: Asia
  • Project Deliverables: 2D Design
  • Industry: Entertainment
  • Keywords: Art Gallery Identity, Exhibition Branding Design, and Print Design

  • Credits:
    Art Director/Lead Designer: Hyena Nam

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
3
Good
Vote
2
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
3
Good
Vote
1
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
3
Good
Vote
1
Bad
Vote
0