PG-branding developed a trademark for an innovative and unusual product for Belarusian market – the snacks from cricket flour.The newer and the stranger a product is, the more likely that it will appeal to young audience. Innovative product + generations Y, Z = a daring brand positioning with a provocative title “What the bug*?!” (correlated with WTF). Modern design with protest signs and bright color differentiation reflects the brand philosophy and fits easily into lives of young consumers.
CREDIT
- Agency/Creative: PG Brand Reforming Company
- Article Title: New Trademark of an Innovative and Unusual Product – The Snacks From Cricket Flour
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Poland
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Identity, Branding, Packaging Design, Product Naming, Research
- Format: Flow-Pack
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
