The launch of a new premium tier “Signature Smoked” fish brand for family owned and Grimsby based Salmon and Trout specialists JCS Fish Limited. The new brand logo needed to work on a variety of packaging and print formats and also adapt for use online and on social media platforms. The project included bespoke Salmon and Trout illustrations, detailed photographs of Salmon and Trout scales and the restoration of historical brand ephemera for the back of pack design. All these items were produced in-house. We also worked with food photographer Steve Lee to create a selection of premium product shots for press and PR, and to showcase the products online.
CREDIT
- Agency/Creative: Twenty7
- Article Title: New Premium Tier Seafood Range for JCS Fish
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Photography, Tone of Voice
- Format: Flow-Pack, Sleeve
- Substrate: Pulp Board, Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
