Red Box Mendoza – Bacanal Wines
“Bacchanal: (From the Latin Bacchanalia)
1. Celebrations in ancient Rome in honor of Bacchus, god of wine.
2. Unbridled parties where people ate, drank and had sex without moderation.
The rituals do not extinguish, they evolve.
Time has transformed the bacchanalia into the celebrations we know today, but its characteristic mysticism has been lost. This wine seeks to revive dance, music, drink, love and, above all, human relationships.
Welcome to the new bacchanalia.”
CREDIT
- Agency/Creative: Red Box Mendoza
- Article Title: New Parties for New Moments with Argentinian Wines
- Organisation/Entity: Agency Commercial, Published
- Project Type: Packaging
- Agency/Creative Country: Argentina
- Market Region: South America
- Format: Bottle
- Substrate: Glass, Pulp Paper
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