Verbal communication included the naming of different product ranges and slogan. The new tone of communication is very simple and clear, it becomes more memorable. The identity is based on Finnish flag colors (PitProduct is the brand of Finnish company – Atria Oyi). The design is made for different types of products – from budget to gourmet.
CREDIT
- Agency/Creative: Wellhead
- Article Title: New Packaging Sausage Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Packaging Design, Product Architecture, Product Naming, Rebranding, Tone of Voice
- Format: Tray
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
