HAJOK Design – Isola Bio

The Isola Bio brand has stood for delicious, vegan products since 1999. The aim of the relaunch was to revive the brand story of Isola Bio. While the old design was rather industrial, a more eye-catching brand presence was intended to bring to life the benefits – sustainability and organic products as well as the quality and care of producing them. The main goal was to convey the promise of a “healthy explosion of taste” with emotional packaging design.

The new Isola Bio design is full of life. The brand story is told in a charming way on the entire pack. The central element is the round key visual, which has been adapted to suit each category. For the milk alternatives, it is a drop on frosted glass, for the cereals, a bowl with a spoon. The combination of paper-cut illustrations and humorous texts emphasizes the fun-loving concept. Brand recognition has been created through the style of the illustrations and the logo. The distinctive logo colour has been retained, while the shape and typography are now more organic. Isola Bio – a fun brand that captivates consumers with humorous storytelling across all sides of each pack!