Orhan Irmak Tasarim – Knorr Seasoning Packaging Design
“Knorr Seasoning series, the newest member of the Knorr family in Turkey, has been capturing the attention of consumers with the product idea and the packaging design. Consisting of different vegetable and spice mixes, the series include four different types for vegetable dishes, French fries, yoghurt dressings and chicken. The packagings in the form of jars differentiate in type with color codes. With the visuals on the packaging we explain the contents of the product and visualize the dishes that the mixes could be used in. The warm typography and the wooden texture, highlight the product’s natural content.”
CREDIT
- Agency/Creative: Orhan Irmak Tasarim
- Article Title: New Packaging Design for Knorr Seasoning Series in the Turkish Market
- Project Type: Packaging
- Agency/Creative Country: Turkey
- Market Region: Multiple Regions
- Format: Jar, Sleeve
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
