Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

New Packaging Design by Barceló Estudio That Helps to Regulate The Waste of Food in Mallorca

New Packaging Design by Barceló Estudio That Helps to Regulate The Waste of Food in Mallorca

Naming, graphic identity and packaging design for preserved fruits and vegetables from local producers, 100% natural. With the surplus of fruits and vegetables, products such as jams, jellies, sauces and juices are made. A system that helps to regulate the waste of food and optimize the production of food grown in Mallorca.

Naming with Majorcan root “empotar” (to place something in a pot) and at the same time its visual game with the triple m, a characteristic onomatopoeia to emphasize that a product is very delicious.

The aim of this design is to communicate and bring a traditional product to a younger audience. To generate an interaction linked to a digital era and in constant movement.

Adaptability and flexibility of the design for different packaging and graphic supports. Serigraphy that simplifies the corporate pattern generated with the typography itself and an informal communication through stickers and emoticons.

CREDIT

  • Design Agency: Barceló Estudio
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: New Packaging Design by Barceló Estudio That Helps to Regulate The Waste of Food in Mallorca
  • Brand / Project Name: mmmpot
  • External Design Credits: https://www.xiscobarcelo.com/portfolio/mmmpot/
  • Strategic Deliverables: Research / Insight, Product Naming
  • Design Deliverables: Packaging Design, Brand Identity, Identity System, Graphic Design
  • Location: Spain
  • Market Country: Spain
  • Market Region: Europe
  • Product Category: Fresh Food
  • Consumer Packaging Format: Bottle, Pot
  • Consumer Substrate / Material: Glass, Glass Bottle, Glass Jar

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
10
Good
Vote
6
Bad
Vote
2
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
9
Good
Vote
5
Bad
Vote
1
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
12
Good
Vote
5
Bad
Vote
0