Naming, graphic identity and packaging design for preserved fruits and vegetables from local producers, 100% natural. With the surplus of fruits and vegetables, products such as jams, jellies, sauces and juices are made. A system that helps to regulate the waste of food and optimize the production of food grown in Mallorca.
Naming with Majorcan root “empotar” (to place something in a pot) and at the same time its visual game with the triple m, a characteristic onomatopoeia to emphasize that a product is very delicious.
The aim of this design is to communicate and bring a traditional product to a younger audience. To generate an interaction linked to a digital era and in constant movement.
Adaptability and flexibility of the design for different packaging and graphic supports. Serigraphy that simplifies the corporate pattern generated with the typography itself and an informal communication through stickers and emoticons.
CREDIT
- Agency/Creative: Barceló Estudio
- Article Title: New Packaging Design by Barceló Estudio That Helps to Regulate The Waste of Food in Mallorca
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Identity, Graphic Design, Identity System, Packaging Design, Product Naming, Research
- Format: Bottle, Pot
- Substrate: Glass, Glass Bottle, Glass Jar
