Proposal for a new logo and brand of the Central Bank of Montenegro.

The starting point for designing the logo is the coat of arms of the country of Montenegro. Double-headed eagle. The logo is designed simply and elegantly. The starting point for designing an eagle is to obtain a recognizable shape with as few strokes as possible and with as simple graphic lines as possible. The graphic image is designed both for elegant use, as well as for striking and stronger recognition, which is emphasized with colors and circles. The design of the logo and brand is unique and will represent the central bank in a credible and effective manner both in the domestic and international environment. The simple design of the logo allows for the creation of a flexible and rational system of the integrated graphic image of the central bank.

The coat of arms of Montenegro is a golden double-headed eagle with a shield on the chest. The eagle has a crown between its heads, it holds a scepter in the claws of its left foot, and a ruler’s apple in its right. The coat of arms is the strongest symbol and means of identification of the country and its institutions.

The main goal of the study project is the use of the heraldic symbol (coat of arms) in modern visual communications. How to bring state institutions and public institutions closer to people with a useful and modern design, but preserve the symbolism and historical element.

The proposal for a new graphic image is designed both for the official correspondence of the central bank and for use in marketing needs, both for print and social media.

The colors of the overall graphic image are the national colors of Montenegro (yellow and red) and the color of the bank’s current logo (blue). The blue color additionally symbolizes stability, security and trust.