M&A Creative Agency has once again challenged the conventional world of design, presenting the new label for “Venda” wine from Quinta da Venda. A project inspired by history, a trip to the medieval times referring to the institutions created by Kings, Religious Orders and Great Lords – the “Casas de Mercê” and the centenary documents prove it.
The House of Venda do Foral was completely transformed in the 2nd half of the nineteenth century, with the creation of a modern farm of undeniable beauty. From here arises the Quinta da Venda do Foral better known by the people of the county as Quinta da Venda.
It was in the 2nd half of the 20th century the largest producer of the county (Cabeceiras de Basto) and probably of the 4 countries that cover the region of Basto of the traditional vinho verde.
Here the word “Venda”, comes to life with a double interpretation/meaning in the portuguese language : commercial act, or as a piece of fabric to cover someone’s eyes to prevent them from seeing. An original and creative project, which enables you to interact with the label “scratching” to discover what is “blinded”. This material comes from the typical “raspadinha”, an old lottery game made of a Scratch card where people scratch the surface to find out whether they have won any prizes or not. This project was only possible with a team of creative professionals who have the ability to transmit, in all aspects, the art of those who entrust them with their dream. An experience waiting to be unveiled!
CREDIT
- Agency/Creative: M&A Creative Agency
- Article Title: New Label Design for Venda Wine from Quinta da Venda by M&A Creative Agency
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Portugal
- Agency/Creative City: Anadia
- Market Region: Global
- Project Deliverables: Art Direction, Brand Design, Branding, Graphic Design, Photography, Product Design, Product Photography
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: vinho verde DOC; white wine; Packaging Design; Wine Label; Label; Wine; Branding; Design; Graphic Design; Ilustration; Photography; Art Direction; Product Photography
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Credits:
Creative Agency: M&A Creative Agency
