Kulta Katriina is one of Finnish people favourite brands. Since 1937, the Finns are happy to be the biggest coffee consumers worldwide. Who would have imagined! With such a demanding market, it is difficult to stand out from the competition, which is why Kulta Katriina Marketing team decided to create a range of functional coffee to cover more consumption moments. True to its “Enjoy every moment” positioning, Kulta Katriina decided to create two new varieties: Boost with 30% more caffeine and its decaf called Relax, perfect to end the day and ensure the leisure of young, curious consumers and above all, authentic coffee lovers. To get closer to them, we created a pack that went beyond the most mainstream coffee codes to be almost a design object.
CREDIT
- Agency/Creative: Pointbleu Design
- Article Title: New Kulta Katriina Plus Packaging Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Graphic Design, Identity System, Illustration, Packaging Design, Product Architecture, Tone of Voice
- Format: Bag, Sachet
- Substrate: Pulp Paper
