Javana is a coffee & tea brand from Bruges in Belgium. The have different locations in Bruges, Ghent and Antwerp. Oswalt took care of the rebranding for the coffeebrand. The assignment was to make an easy way of use as in packaging, that’s why we worked with labels they can print themselves. This gives also a kind of vintage look to the brand. The new style had to be clean and colorfull, because of the many different coffees and teas. We used warm colors and printed on a brown eco-friendly paper. The branding excist of packaging for tea and coffee, also giftpackaging, bags, shoulderbags …
We used shapes in different colors to represent all the different kinds of coffee and tea. That way there is a lot of space to play around with the new branding. The many colors that we used have a warm and cozy feel to it, which is also what coffee and tea represent. The brand has 24 different types of tea. They use the metal cans to go to the store and refill their teabox. Javana is also sold in bakeries and coffeebars. So it was important to get a nice branding while the packages standing next to each other in the shelves and coffeebars.
CREDIT
- Agency/Creative: Oswalt
- Article Title: New Branding for Javana Coffee & Tea
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Belgium
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Redesign, Brand World, Branding, Graphic Design, Packaging Design, Photography, Rebranding, Tone of Voice
- Format: Bag, Box, Can, Pouch, Tag, Tin, Tube, Wrap
- Substrate: Metal, Plastic, Pulp Carton, Pulp Paper
