Agência BUD – All Leite
“For the all leite concept, we use a light typology, with simple and objective illustrations and striking colors, to humanize the product, with the focus of creating greater proximity to the consumer, thus achieving a singularity at the point of sale and achieving its positioning as a premium category.”
CREDIT
- Agency/Creative:
Agência BUD , Franklin Zampani , Bruno Lodovichi
- Article Title: New Brand and Packaging Design for Milk Helps the Positioning in a Premium Category
- Organisation/Entity: Agency Concept / Non Published
- Project Type: Packaging
- Agency/Creative Country: Brazil
- Market Region: South America Project
- Format: Bottle
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation