Neurita is here to inspire a new wave of tequila drinking through simplicity and flavour.

A range of Tequila spirits that are infused with real fruit extracts and botanicals, designed to breathe vibrancy and fresh life to tequila and its famous cocktail.
Neurita is here to showcase that you don’t need be stone faced to be a serious contender and that the traditional way isn’t always the best.

The Tequila market is booming but there is still a large section of the adult drinking population, predominantly women, who believe tequila is just not for them… too masculine, too strong, too challenging. This is contradictory to their love of margaritas.

Created by an all-female team, Neurita seeks to bring tequila to an untapped market of margarita lovers with a liquid designed specifically for creating the perfect margarita. Neurita is proudly breaking category stereotypes in a dynamic and progressive way. Sourced from Jalisco, Mexico, and expertly infused with natural fruit extracts, Neurita’s range of flavoured tequilas is deliciously low in sugar, uplifted by flavour and stylishly simple.

Working closely with Neurita’s founders we created a brand which connects with new audiences across all touchpoints… from packaging to social media, that gets noticed by pushing against the traditions and expectations of the category.

Lucy Smith, Founder, Neurita
“I have always loved a ‘Marg’. Over the years through my love of Margaritas I have become a lover of Tequila but have never found a brand that represented the category the way I saw it. Every Tequila brand on the market is very serious, traditional & stoic in tone contrasting the light, uplifting essence of what Margarita moments were to me.

It got me thinking about the 2D world Tequila currently sits in, serious masculine spirits for men, juvenile sugary premix drinks for women. I decided to take action and make a Tequila based on what I wanted, fun and confident yet credible, made unapologetically with Margaritas in mind.

I’d like to thank The Cabinet for all the amazing work. We’re so lucky to work with the best.”