Le NEST (Nouvel Espace des Sciences et Technologies), carried by the foundation of Iveta and Eric Larchevêque (a founder of several tech companies, notably Ledger, the world leader in cryptocurrency wallets, also the co-founder of the ALGOSUP school), created to offer pupils from Vierzon and the neighborhood extended access to science and technologies through workshops organized in a dedicated space. The workshops will be developed to meet the needs of schools, teachers and students, in particular by giving access to content and equipment that are difficult to implement in the classrooms. The objective is to enable young people in the region to nourish their curiosity, develop their talents and cultivate their ambition around all fields of application of science and technology, and motivate the desire to understand the essence of things in a fun and playful way. The workshops will be offered free of charge and organized in collaboration with teachers. Who will be in charge to design it in the context of school progress.
What is the process of knowledge when you are a child? This is decomposition and synthesis. A child takes something apart into pieces to understand how it works.
This idea was the basis for the logo and identity system. The principle of modular constructor has remained and become central to keep the look and feel dynamic and playful. The color palette is also composed to support the playful and positive character of the institution. Ultimately, it is a completely modular design system, which can evolve and present itself in various ways to adapt to all needs.
- Agency/Creative: Gulya Gomez
- Article Title: NEST (Nouvel Espace des Sciences et Technologies) Identity Design
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: France
- Agency/Creative City: Paris
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Identity, Graphic Design, Identity System, Motion Graphics
- Industry: Education
- Keywords: school, education, patronage, social, development, brand identity
Art Director: Gulya Gomez