Not Beer, Never A Bad Time,

Not Beer is the world’s first zero alcohol, zero carb, zero calorie, zero taste beer. Tapping into beverage industry non-alcoholic tailwinds, Not Beer is a sparkling water positioned to appeal to the sober-curious without asking them to abandon the rich legacy of American Beers. According to its Dallas, Texas based founder, Not Beer, “looks like a beer, feels like a beer, tastes like premium American sparkling water.” Even the carbonation level was engineered to resemble that of a beer.
Nessen Company was asked to create packaging and a logo that brought classic American spirit to life. Inspired by beer packaging of the 1980s, the nostalgic packaging leverages a traditional beer label form, script type, and ornate borders, all wrapped in patriotic red, white, and blue. A look that writer Emily Sundberg described as evoking, “Reagan/Bush’ 84/Marlboro.” The packaging design lets Not Beer provide a more seamless, mainstream replacement for traditional alcohol than other sparkling waters.
Not Beer is available direct-to-consumer and through select retailers throughout the Unites States. Since launch, Not Beer has been featured by Fast Company, Financial Times, Tech Crunch, and BevNet. Not Beer is proudly made in the USA.

Nessen Company is an agile, Brooklyn-based brand strategy, design, and packaging studio working at the intersection of intelligence and pleasure. They leverage new technologies and methods, psychology, and hard-won experience to build more performant brands.