Re-brand and packaging for one of Pennsylvania’s most infamous breweries.
Neshaminy Creeks Mission Statement might be the favorite we’ve ever written. “To make every moment anyone spends with us as enjoyable as humanly possible. That’s what beer is for.” NCBC reached out to us for a full re-brand for the 10-year-old brewery. We obliged with big time illustration and larger than life rock n’ roll personality injection. Now, we function as their brand agency, continuing to work together for the long haul.
10 years is a long time. The Neshaminy Creek Brewing Company re-brand was going to take a lot of research, insights, strategy and last of all – damn good design and creativity. The previous brand leaned on a mix of Bucks County, Pennsylvania cultural references stacked on top of the ownerships deep roots in the punk rock scenes of the Northeast. When we were tasked with the re-fresh, we knew we had to pay homage to where they had been but bring them into the future at the same time. Make it a little more polished, a little more mature – but don’t let em’ forget where you come from. We developed a vastly responsive brand package and graphics kit with an updated main script word mark and a plethora of badges, pieces and parts to keep the core brand main stage.
CREDIT
- Agency/Creative: Fried Design Co.
- Article Title: Neshaminy Creek Brewing Company Rebrand
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: SPRINGFIELD
- Market Region: North America
- Project Deliverables: Brand Identity, Brand Redesign, Brand Strategy, Copywriting, Creative Direction, Illustration, Label Design, Logo Design, Packaging Design, Photography, Poster Design, Rebranding
- Format: Can, Case
- Substrate: Metal, Pulp Paper
- Industry: Food/Beverage
- Keywords: Rebrand, Illustration, Craft Beer, Brand Identity, Creative Direction, Packaging Design, Brewery
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Credits:
Creative Director: Josh Sullivan
Art Director: Bryan Elliott
Illustration: Gus Magalhaes
Design: Corey Reifinger
