Naut Smeder is a small village located in the southern part of the Israeli desert. The village was established in 1989 with the intention of creating a cooperative community whose members advocate the connection between nature and man.
In the heart of the village is the House of Arts, it is a unique and unusual building that houses various workshops within its walls: goldsmiths, stained glass, silk, ceramics, and more.
The graphic language is hand-drawn and comes to express the meticulous handiwork that is done in the complex.
and is used for a variety of applications: instructional maps, signage in the complex, orientation posters, flyers and marketing posters that invite tourists to come and visit and find out about the place.
The place is a combination of art and sustainability that takes place in the heart of the desert and provides an ideal place for artists and creators.

The purpose of the branding process of the House of Arts is to establish the place as a unique Landmark which will be a central point of visit in the southern part of Israel for both foreign and domestic tourism.
The branding language will communicate the house of arts and the various activities that are around.

In the branding process, we created an illustrative and colourful graphic language that takes inspiration from the unique form of the Building, the elements carved into the walls, painted on the floor, etc… By connecting these elements, a unique graphic language is created that expresses the unique experience in the place.