Challenge: Creation of a takeaway format to sell latte coffee in a Neko Coffee (cat cafés, very famous in Asia, where you can interact with cats or just watch them). It will be sold as an impulse product in the checkout area.

Context: Tucking hands, grinding paws, wagging tail…… cat master’s confusing behaviour is cute and funny, but people can’t guess the meaning of it? As a matter of fact, the tail, which has its own consciousness, has already betrayed it! Through different small movements, the tail can reflect the cat’s state at this time, and even express its attitude towards the cat owner. Inspired by this feature, this cool milk coffee was born.

Cse Study: The main element of the design is feline communication. One of the keys to understanding this feline is the cat’s tail, which, far from being purely ornamental, serves to communicate its moods and intentions through different positions and movements. The chosen positions show the state of calm and relaxation of the feline, this was decided as a sign of the well-being that the client will feel when being in a Neko Café. As a curious detail, the tail curved upwards means a friendly greeting. This unique packaging merges the act of sipping coffee with the graceful movements of a cat’s tail.

Whats Unique: Making “cat behaviour” tangible through a visual metaphor. “The straw, which is an essential part of your coffee-drinking experience, cleverly morphs into an extension of the cat’s tail, it seamlessly merges the act of sipping your latte with the graceful, fluid movements of a cat’s tail.”