Vilnius is the TOP-1 Lithuanian city to explore by foreign tourists, although Lithuanians from other cities don’t find their capital attractive for weekend getaways. They rather choose resort towns of Lithuania or the capitals of neighbouring countries. Research showed that prevailing reason for not visit the capital is – “I feel like I know everything here”.
Folk’s task was to prove them wrong. They created a local tourism platform and Vilnius became Neakivaizdinis Vilnius. Neakivaizdinis — a perfect Lithuanian adjective, meaning “extracurricular/part-time” and “non-obvious”.
People all around Lithuania were invited not to study in Vilnius, but to part-time study Vilnius itself— the “unsightly”, undiscovered sides of it. The visual system is based on the same as the idea itself – discovering non-obvious. The city’s map became the source for the platform’s identity.
CREDIT
- Agency/Creative: FOLK
- Article Title: Neakivaizdinis Vilnius | Tourism Platform
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Lithuania
- Market Region: Europe
- Project Deliverables: Brand Advertising, Brand Architecture, Brand Creation, Brand Experience, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Illustration, Photography, Product Architecture, Research, Structural Design, Tone of Voice
- Industry: Public Utility
