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Nature’s Post Tea – Unveiling a Tea Brand Where Packaging Becomes a Gateway to Nature’s Essence

Nature’s Post Tea – Unveiling a Tea Brand Where Packaging Becomes a Gateway to Nature’s Essence

Our team embarked on a mission to develop a brand for a new line of tea that stands as a testament to the love and care of nature, beautifully delivered through its bountiful offerings.
As we delved into the heart of this project, it became evident that the packaging needed to be more than a mere vessel for tea; it needed to be a conduit for the very essence of nature itself. Drawing inspiration from the rustic charm of a postbox nestled amidst abundant greenery, we sought to encapsulate the beauty of unspoiled wilderness.
Atop this visually captivating scene, the words “From Nature to You” naturally came to life, giving birth to the name of the brand: Nature’s Post. These words serve as a reminder that these teas are more than just beverages; they are gifts from the heart of nature, thoughtfully packaged and delivered to the customers.
Nature’s Post is more than an aesthetic creation; it is a functional work of art. Each package bears a unique number, akin to the index of a traditional postbox, ensuring that every tea variety finds its rightful place. The intricate illustrations of the tea’s ingredients not only make for a visually pleasing design but also serve as a practical guide, making it easier for our customers to select their preferred blend.
However, what truly sets this packaging apart is its storytelling element. The tea bags, designed to resemble letter envelopes with leaves adorning the edges, symbolize that Nature herself is the sender of these precious gifts. A postage stamp on each package showcases the components, tea number, and name, while a seal stamp provides clear and concise instructions on how to brew the perfect cup of tea. To further enhance the personal connection between the customer and Nature, we’ve included a handwritten postscript on the back of the package, offering warm and caring advice, much like a friend sharing valuable wisdom. The handwritten font serves as a poignant reminder that this message is nature’s personal touch, accompanying its cherished goods.
In essence, Nature’s Post is not just a brand; it’s a journey, an experience, and an invitation to savor the essence of nature in every cup. We believe in simplifying the customer’s path to experiencing the goodness of nature, one cup at a time, ensuring that the love and care of nature are delivered with every sip.

CREDIT

  • Agency/Creative: Backbone Branding (''Artstep'' LLC)
  • Article Title: Nature’s Post Tea – Unveiling a Tea Brand Where Packaging Becomes a Gateway to Nature’s Essence
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Armenia
  • Agency/Creative City: Yerevan
  • Market Region: Global
  • Project Deliverables: Packaging Design
  • Format: Box
  • Industry: Food/Beverage
  • Keywords: WBDS Agency Design Awards 2023/24

  • Credits:
    Brand Strategist: Lusie Grigoryan
    Brand Strategist: Nelly Stepanyan
    Creative Director: Stepan Azaryan
    Art Director: Mariam Stepanyan
    Illustrator: Marieta Arzumanyan
    Illustrator: Mariam Stepanyan
    Graphic Designer: Ashot Hayrapetyan
    Animation: Sahak Zarbabyan

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