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Nature Brand Identity by Bekuzarova Adelina Feliksovna

Nature Brand Identity by Bekuzarova Adelina Feliksovna

Natural cosmetics made from English herbs — ideal for taking care of the skin and maintaining natural beauty! Næture is a company that produces care cosmetics only from environmentally friendly ingredients. The company produces herbal care products in England. Natural cosmetics do not contain artificial additives, thereby it is safe for health and suitable for all ages and skin types.
The company is located in England, where there are many different herbs that are great for creating natural cosmetics. At the moment, the environmental situation in England has become more complicated, and therefore natural cosmetics will be even more in demand. My brand specializes only in the production of cosmetics from herbs in England. The target audience is girls from England who support the creation of eco-friendly hoopoe products.
For inspiration and as the main idea, an herbarium was taken (one of the largest collections of herbariums in the world is located in England), and as a typographic solution — compositions from catalogs and references that usually inform people about plants in the herbarium. The logo is made using a ligature that refers to the location of the company – England. The brand will help girls find the best cosmetics for themselves, which will fall in love for many years, as well as give a feeling of freshness and naturalness!
Special thanks should be expressed to the Russian Higher School of Economics (HSE School of Art and Design) and personally to the teacher Tanya Dunaeva.

CREDIT

  • Agency/Creative: Bekuzarova Adelina
  • Article Title: Nature Brand Identity by Bekuzarova Adelina Feliksovna
  • Organisation/Entity: Student
  • Project Type: Identity
  • Project Status: Non Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Bekuzarova Adelina
  • Market Region: Global
  • Project Deliverables: Brand Identity
  • Industry: Beauty/Cosmetics
  • Keywords: Adelina Bekuzarova, brand identity, nature cosmetics, England

  • Credits:
    Tutor: Tatyana Dunaeva

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