Every girl and woman need harmony, confidence and inner power to move forward and win the day-fights with life. And this whole process must be established only with the base of self-care, because that’s the energy empowering women to grow. Products, created by Viamnina, will serve as a key to winning self-care challenges.

As an audience, the company considers all the girls and women who have a primary goal of taking care of themselves no matter their age or other obstacles. Those are females who are interested in improving their face, body skin, and hair quality. Their community consists of 2 sections- those who already know about innovative skincare and are looking for such brands, and the second are those who need to be aware of our brand; what it is about, and what advantages it has, compared with other skincare companies.

The direct briefing was to create an innovative brand of skin care products, since the products in the industry were also new and the market was newly being acclaimed with the product and its quality. We had to come up with branding that will be easily labeled as a COSMETICS brand, but not scream that.

Additionally the team had to come up with color variations for all products, but not overextend into other color groups rather than stay in the same visual spectre.

The challenge for the design team was to create a feeling of self-love with minimal design shapes and coloring. The industry was filled with very highlighted and easy to understand logos and packaging cases, but being inspired by the fact that Viamina’s production is not direct cosmetics that ameliorates the beauty of their customers directly, but rather highlights their inner beauty, we decided to use engraved shape font type. Service-wise the key deliverables were: Logo design, Packaging design and Identitiy design.

Business-wise the branding changed the current design state of all individual skin care companies in Armenia because we have received multiple branding requests from similar companies and even competitors of Viamina. Certainly, their business growth was impacted positively which is always a great feeling, when the work is appreciated both by the client and the market.