Nature Juice is a natural organic Juice drink. In order to express that the raw materials used in the Juice are fresh and strictly selected, we have expressed the selection criteria of each fruit in the label design, indicating that the raw materials of each fruit Juice have been carefully selected. The basic geometry is used to describe the details of the fruit with a sense of composition. In the overall design we pursue rich colors, fashion and simple, for the product to bring a unique appearance, style is very clear, can stand out in similar products. A bright and cheerful palette of tones and a unique and surprising form language capture the brand’s professionalism, modern structure and artistic silhouette blend together, bold shapes and colours can be used to express unexpected flavor combinations, and most rarely so unchanged craftsmanship.
Design process: this series of juice, a total of 16 tastes, we create a day 1, this project produced 16 days, according to the mood and the weather that day our work also differ, we took a total project for a month, in the early stage of the writing we have made a plan to the content of the project and the colour is tie-in, actually this was inspired by mother often go to pick fruits will tell us some experience, she is really comes from creative life. As long as we experience attentively, seriously to treat life seems to be ordinary and small every thing, then will find the fun. Through this creation, we also have a more acute sense of daily life, pay more attention to the present and discover the beauty around us.
Introduction to the studio: We were founded in 2020. Yes, it was the special period when the epidemic began to spread. Our first work was completed at home when the epidemic was serious, so we wanted to express what we wanted to say to the world through design. We are located in Shanghai, a beautiful city with a fast pace of life, but we have found our own freedom here. In the future, we will continue to create and share more of our business experience.
- Agency/Creative: B&W Graphic Lab
- Article Title: Natural Juice Label Concept Designed for Fruit Drinks by B&W Graphic Lab
- Organisation/Entity: Agency, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: China
- Market Region: Multiple Regions
- Project Deliverables: Brand Architecture, Brand Creation, Brand World, Graphic Design, Illustration, Packaging Design, Product Naming, Research
- Format: Bottle, Jar, Tag
- Substrate: Metal