After many years, one of the most prominent Polish historical and cultural institutions – The National Museum in Gdansk (in Polish: Muzeum Narodowe w Gdansku) – have decided to open a new chapter of its own history and carry out a complete visual makeover. We were very excited to be part of this change as a close creative team. Our goal was both simple and challenging. Creating an unobtrusive brand identity that is highly adjustable, flexible and resistent to constantly changing trends. A frame for the vast variety of artistic and historical collections of all the units of the Museum. On the first stage of the project we have prepared 2 days of strategic workshops for the managing board and all prominent museums employees. After that we have created several proposal of new brand and style of communication. In our final and choosed proposal the museum is a some kind of window to the world of art. In the whole brand identity the main logo is a base for an flexible open logos system, adjusting its form to all current and any future institution of the National Museum in Gdańsk.
CREDIT
- Agency/Creative: TOFU Studio
- Article Title: National Museum in Gdansk Rebranding
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Poland
- Agency/Creative City: Gdansk
- Market Region: Global
- Project Deliverables: Brand Design
- Industry: Education
- Keywords: rebranding, museum, branding, logo, logotype, brandsystem
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Credits:
Business: Daniel Naborowski
Idea & Graphic: Weronika Cyganik, Anna Małecka, Anna Holik, Adam Chyliński, Daniel Naborowski
Art : Weronika Cyganik, Anna Małecka, Adam Chyliński
Design : Weronika Cyganik, Anna Holik
Motion : Basia Kowal
Music: Wolfgang Amadeus Mozart: Symphony No. 40 in G minor, K. 550 (1788)
Music Montage: Stefan Wesołowski
Client: National Museum in Gdańsk
