Naspawani is a play of words in Polish language which in free translation means “a well-welded one”.

The Up To Date Festival (UTDF) has been held in Białystok for 14 years now. It attracts the attention of not only electronic music fans, but also due to an extraordinary approach to promotion, marketing specialists. It was no different with our team – the thought of cooperation was electrifying us. We asked ourselves: how, as a company producing wheels for agricultural machinery, should we present ourselves during the festival and what will be the purpose of our participation?

1. Building Awareness
2. Recruitment

The # alone is the answer to our stand, where under the Pronar Wheels tent participants had the opportunity to stand “behind the steering wheel” of a real welder and weld previously cut steel elements that finally formed the Up To Date Festival logo inscribed in a round disc.

1. During the two days of our stay at the festival, over 100 people took part in the welding activities. To our surprise, the welding station was very popular among women. Moreover, both young and old people were welding. As a fun fact, we would like to quote a situation when a young woman tried her best at welding on the first day and on the next day she brought her mother with her. As the organizers themselves noticed, our stand was crowded all the time and on the second day there were even several meters long queues.

2. Pronar employs over 3,500 people and due to the constant expansion we need new employees. The Pronar Wheels Department itself needs one hundred welders and the other units of the company need another four hundred. Therefore, we decided that the festival will be a good place to undertake recruitment activities with an emphasis on the position of a welder.

During the first talks with the UTDF organizers, there were many crazy, but also exciting ideas for wider cooperation. For this reason, we hope that during the next edition of the festival, as the title sponsor, we will be able to spread our wings of creativity and implement at least some of the bold concepts. One thing is certain, the Up To Date Festival team are the right people for such tasks.