Salsa – Fork It
We were asked to create a brand that was different from every bakery brand today. We saw that a lot of these bakery brands were gourmet and cliché, so we did the opposite. We said f*ck it! And that’s where the name came from: FORK IT!F*ck it, just eat your desserts and enjoy them without feeling so guilty.We did the naming, the brand tone and the packaging for this peruvian bakery.
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Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
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