We value our history by choosing the right place to live.

A family-owned real estate office brand from the interior of São Paulo, Brazil. For the project, there was a need for a name with strong phonetics that conveyed tradition and security, that was familiar but that did not use the owners’ last name, so “Montrean” appears.

Going back to the past, we analyze that in the Neolithic period, during the construction of the historic monument Stonehenge (England), people begin to leave nomadism and begin the search for strategic places to live. The brand carries the concept of Stonehenge stones, in addition to the great historical reference, the stones form a kind of house, composing the perfect house to live in, the exact purpose of the brand.

To make the brand more didactic for your customers, we look for translate Montrean’s services into its own symbol. The same being changeable, covering the types of real estate worked on, such as houses, apartments and commercial properties.

Montrean’s visual system is designed with an angular symbol grid. Thus, the layouts are clean and have space to breathe in the corners, maintaining the minimalist design and differentiating it from market competitors.

Brand manifest: “We believe that each person has their space in the world, our duty is to find it for you. We are involved with the history of each family that seeks us out, in order to present the right property for the right person. Makes it more alive, we know how to choose this place assertively.”