NAM THANH VINH STEEL
The predecessor was Thanh Tam Steel Agency established in 2002, on June 22, 2008, it was renamed Thanh Tam Iron and Steel Company Limited. In 2016, it was renamed Nam Thanh Vinh Iron and Steel Import-Export Trading Joint Stock Company. After 19 years of continuous growth and development, it has now become one of the leading Iron and Steel Trading companies in Vietnam and is loved and chosen by customers.

PROJECT GOALS
The main objective of this branding project was to build a cohesive and modern visual identity system that accurately represents the core values of the company: strength, reliability, and progress.
Beyond simply refreshing the logo, the goal was to establish a visual language that could communicate the robustness of steel while still maintaining a sense of clarity and approachability. In an industry that often relies heavily on traditional and generic visuals, the project also aimed to create a distinctive identity that helps Nam Thanh Vinh Steel stand out in the highly competitive steel trading market.

CONCEPT
Inspired by:
– The diamond-cut streaks on thick steel sheets.
– The burst of sparks during metal cutting.
– The evaporation of hot-dip galvanized zinc.

DESIGN
The “Hexagonal Parallelogon” resembles a steel bar extracted from the logo, used as a distinctive identity element. These shapes are applied flexibly as a pattern, placing the photos, or as subtle accents appearing in select locations. Additionally, the icon system is developed from the same 45-degree angled style of the logo, ensuring a strong visual connection with other brand elements.