LETARTI is an almond macaroni cake filled with natural cream and pasta made from selected berries and nuts. Although the LETARTI brand had some success, the packaging had no impact on the consumer and did not reflect the quality of the product. The challenge was to increase customer exposure and take up shelf space in premium stores. Completed, with beautiful appetizing photographs, the packaging shows the cake in all its glory and inscriptions guaranteeing the naturalness of the product.
CREDIT
- Agency/Creative: Nadia Kostrova
- Article Title: Nadia Kostrova Creates Brand and Packaging Design for Le Tarti Macaroon for Akulchev
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Asia
- Project Deliverables: Brand Architecture, Brand Identity, Brand Redesign, Branding, Packaging Design, Product Architecture
- Format: Box
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
