Nacho Studio Create Eco Branding and Packaging Design for GreenSupplies Brand
The Brand: GreenSupplies redefines the what and how of the proccess: Challenge, Improve and Evaluate. Born from the need to mitigate the current environmental impacts caused by day to day. As a Brand we question the use of additives and packaging, we seek the incorporation of elements classified as waste in production chains and evaluate the use of production cycles. We believe that nothing is destroyed, everything is transformed.
Recyclable and Returnable Containers: Not plastic, our goal is to incorporate 100% recyclable materials. We seek to extend the life cycle of each product. Why? 100ml of oil is needed to produce a single plastic bottle. A plastic bottle takes more than 1,000 years to degrade and only 7% of recycled plastic is used to make new bottles
Circular economy: Most biodegradable materials, The waste becomes a resource, Second use, Reuse, Repair, Recycling, Valorisation, Economy of functionality, Eco-conception and Industrial and territorial ecology.
Local Trade: All products are made in the state of Jalisco, in the city of Guadalajara, thus reduce the impacts generated by the importation of products.We encourage local commerce.
The Project: We started this project with a very clean logo brand and label design, it was important to keep the design into a basic line and a structure can be easy to identify each product. At this point, the important is what is inside, the exterior “it can be pretty” but isn’t relevant. As a natural line products, our communication is about green and brown colours, always to be a reference to our ground and all that it comes from it. Like the bottles are returnable, the labels used are made with a special paper that allow us to clean the bottles without the need to replace the labels. We started the project with transparent glass bottles, but a year later after evaluate the project and the product, we did a migration to amber bottle, the amber color help to keep better the molecular stability of the ingredients of each products, due our ingredients are natural the solar radiation can modify the formulate products.
- Agency/Creative: Nacho Studio
- Project Type: Identity
- Organisation / Project Status: Agency, Published Commercial Design
- Location: Mexico
- Article Title: Nacho Studio Create Eco Branding and Packaging Design for GreenSupplies Brand
- Market Region: South America
- Project Deliverables: Brand Design, Brand Experience, Brand Identity, Branding, Graphic Design, Packaging Design, Photography, Tone of Voice
- Keywords: Packaging Design, Natural Products, Green Products, Recyclable,Not plastic,