Mistrà is a typical sugar-free liquor from central Italy, especially from the Marche region, specifically the city of Macerata. It is a dry anise-based drink with strong flavors, a rustic liquor that is often added to coffee, great to sip after a meal diluted with water and ice. It is increasingly used in the preparation of cocktails and long drinks. Thanks to its important aromatic component, Mistrà is also added in the preparation of desserts and biscuits.

For centuries, Italian farmers have been handcrafting Mistrà: since the time of ancient Rome, their protector was the God Silvanus, guardian of crops and nature, to whom farmers dedicated statues and other monuments.

Playing with the name of the producer (Silvano Scalzini), the label reveals the identity of the god through a repositionable sticker that covers his eyes, giving life to a creative interaction between the product and the consumer.

The strip can be peeled off and reattached in a different position, changing the face design on the bottle; above it is a phrase: Amato dal Dio Silvano (“Beloved by God Silvanus” in English), which is the title of the project.

In the background, other details stand out thanks to the UV painting with Braille effect: an anise plant in bloom appears behind the God as a crown, and some typical decorations of Roman floors create a geometric texture that intertwines with the other elements. The label was designed to differentiate this product from other Mistrà available in supermarkets: the design is a mix of classic and contemporary elements, and aims to attract people of different ages.