Muuv Creative, a London based Branding and Packaging studio, launches Sätt’s into the Beauty and Wellness space. The new brand will launch into Europe Summer 2024 with plans to expand globally 2025. This project marks a two year continuation of the relationship between Muuv Creative and Sätt Nutricosmetics.

Amid the sea of nutricosmetic brands, Sätt emerges as a pioneering entity that recognises the holistic essence of beauty. Rather than segmenting care, Sätt believes in the duality of wellness; what you put on your body is just as crucial as what you consume.

This philosophy emanates through their latest duo-product: a serum and capsules enriched with the key ingredient – Resveratrol. Together, they redefine the meaning of comprehensive care, offering enhanced benefits for hair, skin, and nails.

Diving deep into the essence of the nutricosmetics realm and the transformative power of Resveratrol, we carved a brand strategy that resonated with the brand’s core principles.

Our approach led us to the concept of “Tandem Transformation,” emphasising the combined efficacy of the serum and capsules. Establishing core brand values around authenticity, harmony, and holistic beauty, we aimed to cement Sätt’s position in the market.

Crafting a distinct tone of voice, paired with an evocative visual and motion identity, we ensured that Sätt was more than just a label—it was an experience.

Beyond tangible aesthetics, the brand’s expression was magnified with sensory elements, incorporating motion and subtle audio cues, ensuring Sätt left an indelible mark on its audience.