Mutti, the iconic leader of tomato sauce for over 120 years, steps into a new sector. A brand stretching exercise, which brings the brand’s values to face a whole new competitive environment.
The design strategy created by Break is based on the simplicity and power of communication of the brand itself to create refined and enhancing image. Elegance, quality, and taste in a pack of great impact.
- Agency/Creative: Break Design
- Article Title: Mutti Soup Brand Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: Milano
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Strategy, Brand Tone of Voice, Packaging Design
- Format: Bowl
- Substrate: Pulp Paper
- Industry: Food/Beverage
- Keywords: packagingdesign, mutti, breakdesign, bestpackagingdesign,
Account: Olga Manoilenko