Dr.Spy.der is a legend for electronic music, and an entire generation with a fine taste for high-quality sound has grown up listening to his DJ sets and compositions. A signature melody and, most importantly, an idealistic philosophy make Spider a significant figure on the electronic scene. His project «Music of the world is a music of the hemispheres» is a series of radio broadcasts where he tells his story through music.
“Music of the world is a music of the hemispheres” metaphorizes the music as intellectual creativity. In Russian as well as in English, the term “hemispheres”, applies to both the Earth and the human brain. Hence the project’s main graphic metaphor is a silhouette of a man with a globe inside his head.
Design for music projects is a genre at the very intersection of visual and auditory culture. We created the project’s identity, logo, and key graphic techniques. Design that is high on techno is a mix of brutalism, eclecticism, aesthetics of technical graphics and art, as well as generative graphics.
CREDIT
- Agency/Creative: whomakesit
- Article Title: Music of the World is a Music of the Hemispheres
- Organisation/Entity: Freelance, Published Self Promotional Design
- Project Type: Identity
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Design, Brand Identity, Research, Tone of Voice
- Industry: Non-Profit
- Keywords: music, techno, electronic music, digital art, whomakesit
