Maiella is a software company that creates the most modern and intuitive business dashboards, with a strong connection to the mountain from which it takes its name, embodying the vision of climbing, exploring, and reaching new heights. The logo, inspired by an ancient manuscript, blends Gothic and contemporary elements, which are best expressed through the proprietary font: Magella Display. By incorporating illustrations as glyphs, the typography defines the headlines, making the message unique and distinctive, merging nature and digital innovation.

The Magella Display takes up the name by which Mount Maiella was originally called. This gave rise to a custom font in which the nature of the mountain meets the digital world of software companies. The font features diagonal and elongated ascenders that evoke the journey to the peak, condensed and slightly squared letters that convey the essence of digital, combined with a series of contextual alternatives – that through their code – fit between the letters to create unique and distinctive headlines. Not mere symbols, but a true visual language linking past, present, and future.

We wanted to transform the impalpable world of data into a tangible experience, blending nature and digital into a single identity. This project is designed for data analysts and companies looking for a versatile interface, adaptable to any professional. But what is beyond the data? Reality emerges in its interpretation, in capturing the pure essence of things. Nature, mountains and the indomitable spirit of the climber become symbols of this project, expressed through a proprietary font and a contemporary visual language that scans nature and translates it into digital elements.