Savvy Agency – Mú Gelato
Mú is a traditional Italian ice cream shop located in Lisbon. They offer a wide range of ice cream flavours, made with fresh fruit. Mú represents a place where you can have a fun, while enjoying a high quality ice cream.
Our brand proposal is inspired by the ice cream texture and the Italian way to make it. The visuals consist of simple shapes, giving it a playful and traditional touch. The pureness and diversity of the products are reflected by the simple colors.
Our branding offers a fun, honest and yet dynamic layout that evokes a functional and natural brand.
CREDIT
- Agency/Creative: Savvy Agency
- Article Title: ‘Mú’ Gelato Italiano Brand Design
- Organisation/Entity: Agency Commercial, Published
- Project Type: Packaging
- Agency/Creative Country: Portugal
- Market Region: Europe
- Format: Box, Cup, Sleeve
- Substrate: Plastic, Pulp Board, Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
