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Mrunal Deshpande Crafts Bold and Fresh Brand Identity for Love Potion Juices

Mrunal Deshpande Crafts Bold and Fresh Brand Identity for Love Potion Juices

Love Potion Juices is a vibrant and innovative brand that specialises in cranberry and pineapple juices. Born from the viral TikTok trends during the lockdown, Love Potion has quickly become synonymous with freshness, vitality, and a touch of playful romance. Our mission is to bring boldness, intimacy, and freshness into every sip, creating a beverage experience that goes beyond mere refreshment.

Love Potion Juices are not just delicious; they are crafted to enhance your lifestyle in multiple ways. Infused with the natural goodness of cranberries and pineapples, these juices are celebrated for their libido-boosting properties and immune-boosting powers. Cranberry juice is rich in antioxidants and vitamins that support immune function and urinary tract health, which can contribute to overall vitality and well-being. Pineapple juice, on the other hand, contains high levels of vitamin C and bromelain, an enzyme that may improve circulation and boost libido. Together, these fruits create a powerful blend that invigorates your body, stimulates your senses, and inspires moments of connection.

Our brand design is a visual feast, combining bold typography with vibrant colours that capture the essence of freshness and intimacy. The Love Potion logo, with its playful, bubbly font, stands out on shelves and instantly communicates the fun and lively nature of our juices. The packaging is designed to be both eye-catching and convenient. Our design process meticulously considers every detail, ensuring that the visual elements align with our brand’s core values of boldness, intimacy, and freshness. From concept to final product, every design choice is made to enhance the overall experience of our customers, making each interaction with Love Potion Juices memorable and delightful.

CREDIT

  • Agency/Creative: Mrunal Deshpande
  • Article Title: Mrunal Deshpande Crafts Bold and Fresh Brand Identity for Love Potion Juices
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: India
  • Agency/Creative City: MUMBAI
  • Market Region: Asia
  • Project Deliverables: Brand Design, Brand Experience, Brand Identity, Brand Tone of Voice, Branding, Packaging Design
  • Industry: Food/Beverage
  • Keywords: Juices, Beverage, Pineapple, Cranberry, Brand Identity, Experience

  • Credits:
    Art Director: Mrunal Deshpande

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