Al Khozama project is a real estate venture in Saudi Arabia with an area of one and a half million square meters of residential and commercial land.

In this project, our mission at Mpire & Belbrd was to create a comprehensive brand strategy and visual identity, develop visual architectural site plans, and execute project launch campaigns.

The most distinguishing feature of this work is its inherent simplicity. The logo, a minimalist depiction of the unique Asir buildings in a quadrilateral shape, was consistently utilized across the identity elements and applications. The logo harmoniously blends the abstracted lavender field, sunrise, palm leaf and growth within the traditional house shape. It represents the interconnectedness of nature, cultural identity, and progress in the Al Asir region. The logo symbolizes new beginnings, hope, and optimism, and a promising future, and provides a sense of positive, forward-movement.

The color palette draws inspiration from the nature of the Asir region, renowned for its picturesque landscapes, serene ambiance, and the widespread presence of lavender/Khozama.

The logo also has besides its main variations, these seven variations which represent and highlight the brand values (Integrity, Confidence, Accessibility & Dynamism, Simple, Trustworthy) and brand attributes (Alive & Convenient, Authentic, Genuine, Developed & Sustainable, Warm, Welcoming, Magical, Vibrant). These seven variations can also be used as a part of the brand identity and in marketing campaigns to convey brand messages and raise awareness. We chose different elements for these different variations. each one of them is unique and has more than one meaning in it. They represent what Al-Khozama is as a brand and who they really are.