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Mozgami, Kyrgyz Graphic Design Studio, Creates Unusual Solution for Tea Packaging

Mozgami, Kyrgyz Graphic Design Studio, Creates Unusual Solution for Tea Packaging

Too Chai is a preparations of healing mountain plants. Colorful brushes of inflorescences and herb leaves are gathered on the slopes and tops of the Kyrgyz mountains and have long been used to treat various diseases. While developing the packaging design, we tried to reflect the specificity of each product line, since each herbal tea collection differs according to its taste and composition, and it is collected in a certain region or area of ​​Kyrgyzstan: Suusamyr, Jeti-Oguz, Son-Kol, Sary-Chelek, Arslanbob, etc . d., but mixed fees were named not by areas, but mountain ranges: “Ala-Too” and “Tenir-Too”. The pyramidal shape of the package which is a snowy top of the mountain is functional and convenient to use. For example, during transportation, you can fold the packaging in a “jagged” way. The capacity of the pyramids in the space is larger. It is convenient to use a pyramid package when pouring tea into a vessel: the contents are dosed and easily self-extracted from the package.​​​​​​​ The package opens from the “glacial” tip, which is pre-perforated along the tearing line. You can leave one of the three sides without tearing off, so that the tip won’t get lost, or you can completely tear it off – in any case, the tip-cap closes again. Graphic individuality emphasizes the product as natural and useful, combining the color palettes of green, blue, brown and white as a symbol of the main elements of nature. After collecting the whole series of packages, you can build a beautiful landscape which will certainly please the eye and remind you of the wonderful trips to the mountain valleys and gorges of Kyrgyzstan.

CREDIT

  • Agency/Creative: Mozgami Studio
  • Article Title: Mozgami, Kyrgyz Graphic Design Studio, Creates Unusual Solution for Tea Packaging
  • Organisation/Entity: Agency, Non Published Concept Design
  • Project Type: Identity
  • Agency/Creative Country: Kyrgyzstan
  • Market Region: Asia
  • Project Deliverables: Brand World, Graphic Design, Packaging Design, Product Architecture, Product Naming, Tone of Voice
  • Industry: Food/Beverage
  • Keywords: Too Chai, Mozgami, Mozgami Studio, herbal tea preparations, kyrgyz design

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