“The briefing: “Our juice is made from real fruit, make sure our logo is in place.”
The target consumer: Super market goers (specific chain), middle-upper class buyers who seek value for money.
The design: You drink the juice a little after we harvested the fruit and pealed their skin”: this was our design philosophy here and the food styling, photos and illustration we applied totally visualized it.”
CREDIT
- Agency/Creative: mousegraphics
- Article Title: mousegraphics – AB super market (delhaize group)
- Project Type: Packaging
- Format: Box
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
