Moujan Lusso Natural Skincare designed by Alexandra Necula
Moujan Lusso is a natural skincare brand focused on body oils made from Tahiti botanicals. The origin of the words in the brand’s name translates to “mesmeric luxury”. Their initial collection contains 3 body oil scents named by the star ingredients: vanilla, orange and lavender. The products contain natural ingredients only, that smooth, nourish, and regenerate your skin. Their dry oil textures wrap the body in a soft touch veil with a natural gloss and a pleasant smell. Moujan Lusso encompasses four clean beauty promises: 100% vegan, paraben-free, cruelty-free, and natural ingredients only. “Somebody once said: “God has put in nature everything you need to get healed from any ill.” And we believe in that”.
Target Market: females aged 25-40, with a sustainable, ethical, slow-living lifestyle that are passionate about skincare, nature, beauty, luxury, high-quality products, self-love, and skin rituals.
The brand message that Moujan Lusso aspires to send is the temptation of opening the bottle and smell what’s inside it with the trust that what you’re gonna use on your skin will feel simply amazing.
Moujan Lusso identity is unique, distinctive, memorable and beautifully differentiated within the big competitors such as Gisou, Rodin Oil, Jo Malone and others.
We designed a subtle, delicate & premium identity system that compliments their brand personality – natural, feminine, luxurious, silky, clean – and celebrates the “love for your body, using the rich resources of nature as a fuel for this celebration. For the brand typography, we were looking for something bold and feminine, yet timeless and elegant. We believe that the high-contrasting Ogg typeface designed by Sharp Type achieves that perfectly.
The pastel color palette of the boxes and labels is beautifully complemented by the gold foil stamped typography and mesmeric brand mark designed with a line art style. We reflected the nature of their products, body oils, into a droplet shape which is applied to the bottle labels and logo symbol.
- Agency/Creative: Alexandra Necula Studio
- Project Type: Packaging
- Organisation / Project Status: Freelance, Published Commercial Design
- Location: Romania
- Article Title: Moujan Lusso Natural Skincare designed by Alexandra Necula
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Packaging Design, Photography, Research
- Format: Bottle, Box
- Substrate: Pulp Carton, Pulp Paper